Dear Crayolian,

Every September, we conduct our annual United Way campaign—a powerful tradition that reflects Crayola’s deep commitment to our community. For those who have participated in past campaigns, thank you for your continued contributions. If this is your first time, I encourage you to join in the fundraising activities—they’re fun and a great way to connect with your colleagues while making a meaningful impact.

As a member of the local United Way board, I’ve seen firsthand how United Way identifies the most pressing challenges in our community and partners with trusted nonprofits to create real, lasting solutions. Their focus on Education, Healthy Aging, and Community Stability ensures that every dollar goes toward building a stronger, more resilient Lehigh Valley.

This year let’s approach our campaign with an abundance mindset. Let’s focus on the possibilities—on how we can help more people and create more opportunities. We can build a stronger community by working together.  By investing in programs that deliver measurable results, we’re not just responding to needs—we’re helping our community grow in ways that last.

Charitable giving is a personal decision, and every contribution matters. Whether you’re making a new pledge or increasing your current level of giving, your support helps us reach our goal of $400,000. More importantly, it helps us create a future full of hope, opportunity, and shared success.

Thank you for your past participation—and thank you in advance for being part of Crayola’s 2025 United Way campaign. Together, we can improve lives and strengthen our community.

Colorfully yours,
Pete Ruggiero
President & CEO